Fashion photography touches more on the details and the glam to attract a pure sense of beauty from the model and designs. Let’s say you have just started your clothe line or a boutique and you are planning to take the world by storm. So, what’s the best marketing strategy? Do you prefer walking from one estate to another shouting like hawkers or taking advantage of digital platforms? Hawking is also a good strategy but social media is the best: Now the question might be; how do you hack your way through social media?
Firstly, you need amazing photos that will capture people’s attention on the platforms. These photos can only be taken by a professional photographer who will be able to incorporate all the finer details presented by the model of your choice.
Facebook, Instagram, Twitter, Snapchat and Youtube should be your best friend. This is the digital age, and most marketing is done online. That means the large majority of potential customers won’t see your product in person and these images are going to be the most important representation of your product. Do you really want anyone seeing your hard work in any condition other than the absolute best? Do you want to worry about the colors being inaccurate, or the best features being under exposed, or hidden by the model’s hand or hair? You need these pictures to do the selling for you. They have to look great; they have to make your potential customers be attracted to what you are offering on the table. You probably don’t want to put something so important in the hands of a novice.
Fashion Photography can be very expensive but you don’t need to break the bank or use all your profits on advertisement. You need to consider your budget, location and time. In addition, do your homework, ask for recommendations, review portfolios, and look for that amazing quality that you’re after and place a reasonable bargain.
By the end of the shoot, you should be able to select the best photos or the ones you think will sell. This should also help the editor to retouch the faces and other aspects with ease. Ideally, post-production should also be topnotch because the artsy aspect of your designs will be brought out in your clothe line.
In conclusion, your brand as a designer should be prioritized because nowadays people consider the visuals and beauty that is creatively brought out; photographers are the only people who can deliver the best when it comes to visuals.