A single photo covers a whole novel. Human beings are visual creatures that view an image without reading. Who reads stuff on the wall? Well, a single photo can represent a whole organization in seconds without a single word or description inscribed on it. In this digital age, it’s important to be on a safe side when it comes to marketing and public relations.
Every organization should invest on good photos that will communicate with clients. Ideally, photos can be uploaded or attached in many places including; websites, leaflets, billboards or any other platform. Essentially, photos never go to sleep. A good photo will always be there to represent your company when you are not around. Let’s say the image is that receptionist that works 24/7 without a salary.
Corporate photography can be categorized into two; portrait photography and event photography. Event photography involves taking pictures of employees and guests in corporate events such as conferences, birthday parties, Christmas parties, receptions and sales events. On the other end, Corporate portrait photography means taking formal pictures of employees for websites, magazines and other various publications.
The power of visual communication has taken root in the ever growing digital sphere. Nowadays, companies are turning to social media marketing and the only way of capturing many views is through images or motion pictures. A good photo will most likely sell a brand than a mere text posted on a billboard or any platform.
Photography is majorly used in campaigns, branding, advertising etc. A survey was conducted by ROI Research and found, more than 45% viewers are more likely to engage with brands on social media if they have pictures. Safaricom has a huge following because they indulge their customers through photos, videos and animations.
A good photo will help develop a brand in the minds and hearts of customers. It helps in demonstrating a personal side of the business that not only creates a connection with customers, but also differentiates the company from the competition. The displayed photos may include on-location photographs or headshots of the company leaders, team photos, images of the office environment of the company, images of products and/or services, and even corporate events or meetings.
Companies that have a gallery displayed in a particular place creates an impressive connection. Customers always feel a connection when they see a company’s profile attached on an advert or a company’s magazine. Ideally, these photos must be creatively taken to avoid boring portraits. Candid shots of employees working are the best since they humanize the company.